Many people want to know the secret of Apple Inc success. Here is my attempt: Apple iPad vs Window Tablet and The Message behind “Philip Yeo’s Apple Apps’ gullible dummies”.
One of the key secrets is “Design for Dummies”. In the past, I have also made a few posts on Dummies.
The Golden Dummy Rule:
Lim Liat Copyrighted 2010
One of the key secrets is “Design for Dummies”. In the past, I have also made a few posts on Dummies.
- Dummy’s Rules
- In Praise of Dummies talks about the attitudes and mindset of happy Dummies.
The Golden Dummy Rule:
- Minimum effort with Maximum Returns” or “MaxValue@ZeroCost”
- No Brain Rule – Everything should be obvious.
- I know straight away which button to press to get what I want.
- There should not be any training required.
- No need for Instruction Manual.
- No need to remember anything at all to use it.
- A child should be able to use it.
- One Step Rule – Minimize the List of Choices
- I just want to press the only one button that I need to press.
- Then I could not make any mistake. There won’t be a wrong choice.
- This will help me to be stress-free and I won’t be embarrassed.
- The number of steps needed is just ONE. Two is worse. Three is the worst. I cannot count to four.
- Any function that I don’t need should not be there. (The Lean Rule or No Waste Rule)
- There should only have one way to do one thing. Don’t confuse me with multiple ways to do the same thing.
- Multiple Birds with One Stone Rule - Multiple related functions are done by One Command.
- Complete Rule - Whatever that I need will be there.
- There should be no missing function.
- I don’t have to find a workaround.
- I don’t have to get another device to do the thing I want.
- No Movement Rule – No or little effort or movement is needed.
- I should not have to use much strength to do it.
- I should not need to move to use it.
- It comes to me rather than I go to it.
- It sticks to me where ever I go. I will naturally leave home with it.
- Ergonomics Rule/Naturally Rule – It uses my body parts for input
- Typing and mousing are actually not natural to me.
- My fingers are better input instruments.
- So are my mouth, eyes, nose, head, hands, feet, etc.
- I should feel it is so natural. No stretching or no needing me to perform any acrobatic.
- Instant Rule – The Response time is zero.
- There is no waiting.
- I get stress up if I have to wait.
- I will also forget quickly not remembering why I did it!
- Just in Time Rule – When you need it, it is there.
- It tells me just when I need it.
- Not too early that cause me to worry.
- Not too late that I have no time to react.
- Ask Once Rule – Any input from me needs to be requested once only for life.
- The system asks me once and remembers it for me.
- When I change, the change is propagated throughout.
- Don’t Bother Me Rule /Exception Reporting Rule - It tells only me when the thing is going wrong
- More then that, it suggests to me what to do.
- Know Me Rule – It anticipates my needs and does for me.
- This is the ultimate, It knows what I like and needs in various situations and do for me without my command.
Lim Liat Copyrighted 2010
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