22 February 2017

Application of the Art of War in Jack Ma's "How to grow in bad time?"

In 2016 Zhejiang Businessmen Conference, Jack Ma gave a speech on "How to grow your business in a challenging time?". You will find many concepts taught by Sun Zi's Art of War in his speech. Here is his speech mind-mapped from the Art of War perspective. You can learn about the application of the Art of War by a very successful master.
The Mind-Map of the Art of War Oriented Speech:



Jack Ma put forward 13 key points in his speech. I re-organized them according to Sun Zi's Five factors.

The Key Lessons:

  1. Transform to Stay Relevant:
    The most important concept is that any business must be constantly transforming itself to stay relevant to the market.  This echoed Peter Drucker's quote "Business failed because their theory of business does not match reality". The main teaching of the Art of War is 审时度势 - Read the Time & Trends and then response rightly.  
  2. Develop Inner Core Strengths:
    Jack Ma said the inner strengths are about organization, talents, and culture. These are exactly the 法 method, 将 commanders/leadership, and 道 dao philosophy. The order is opposite of Sun Zi. But Jack Ma in other speeches said that Culture is key. So we see Jack did not have the order in mind. Sun Zi said that "Dao 道 is the thing that unites everyone from top to bottom to act together and they are not afraid to die and to live together. It is the mission, vision, and values of a business. It is the culture of the business. 
  3. Leadership - Entrepreneurs vs Professional Manager
    Jack Ma used a hunting story to show the difference. An entrepreneur and a manager went hunting. They fired at a wild-boar. They missed. The manager would run away. But the entrepreneur will bring out his knife to go after the wild-boar! When times turn bad, managers live first. Entrepreneurs will find ways to turn the business around. You can find the other leadership attributes highlighted by Sun Zi in Jack's speech as shown on the map.
  4. Good News or Bad News? It all depend on You!
    If the economists forecast is bad, it may seem like bad news. But the good news is that it applies to everyone, including your competitors. Hence, another key principle of Sun Zi is about conversion. Choose the right combination of time, situations, people, methods such that you see the opportunities in the bad news, where also you convert the harms to benefits so that you can be successful while others fail. Similarly,  when things are going well, you need the potential dangers, the current wastes, the possible redundancies in the future and take action now.
  5. TOWS, not SWOT.
    The Art of War is about cool and calm evidence base decision making based on facts and calculations. Warfare cannot be left to chance or by prayers. Threats must be addressed before opportunities. Jack Ma advised this in point 5 above.
Your Turns:
What are lessons can you pick up from Jack's speech. What one or two things that impressed you that you may want to take action now to benefit your business?

Lim Liat (c) 22 Feb 2017

For more on Sun Zi, see Sun Zi and Other Strategists

25 January 2017

More than Just a New Year Wish

The most common greeting for the Chinese New Year is GongXiFaCai 恭喜发财 which means “Congratulations and may you be prosperous!". It is just a good wish. But you can go further to make the wish comes true. That is when you know the way to prosperity.

Since it is Chinese New Year time, I shall share the wisdom of Ancient Chinese, and more specifically the Sun Zi's Art of War.  Sun Zi's Art of War is more than teaching you about how to win every time. It is all about getting the maximum net profits and at the same time minimize the risks. It teaches us to always to observe carefully, collect information, and only make decisions based on evidence and not by chance, luck or even prayer. It is also about finding out all the potential risks and pitfalls. It is a situation based, outside-in, threats before opportunities kind of thinking. It is in the opposite order of the SWOT (Strengths Weaknesses Opportunities Threats) analysis. So, it can be called TOWS, Threats, Opportunities, Weaknesses and Opportunities. Because if we cannot overcome the threats, there are no opportunities for us to enjoy. 

For for this Chinese New Year, I wish a happy and prosperous New Year by doing TOWS and not SWOT for you to make wise decisions that bring in the prosperity.

For more on Sun Zi's Art of War, see Strength alone has no meaning - Reorder Your SWOT

Lim Liat (c) 25 Jan 2017